SendTec SEM Podcasts http://www.sendtec.com Copyright 2006 SendTec Paul Kiela no no en SendTec Podcast 2: The Importance of Robust Keyword Development in Paid Search Campaigns Thu, 27 Jul 2006 00:00:00 -0400 http://www.sendtec.com/media/sempodcast20060523.mp3 SendTec covers broad matching, negative matching and how 3, 4 and 5 word phrases deliver the user at the point of conversion. SendTec covers broad matching, negative matching and how 3, 4 and 5 word phrases deliver the user at the point of conversion. 00:06:24 no no SendTec http://www.sendtec.com/media/sempodcast20060727.mp3 SendTec Podcast 1: The Myths and Truths about SEM Tue, 23 May 2006 00:00:00 -0400 http://www.sendtec.com/media/sempodcast20060523.mp3 VP of Marketing Strategy, Tim Daly, speaks about bidding to be in the number one position. Plus, "Bridging the semantic map." VP of Marketing Strategy, Tim Daly, speaks about bidding to be in the number one position. Plus, "Bridging the semantic map." 00:05:06 no no SendTec http://www.sendtec.com/media/sempodcast20060523.mp3