Our Published Articles 

The depth and experience of the SendTec management team is recognized throughout the industry. They are regular contributors to industry publications, reflecting our commitment to remaining on the leading edge of developing best practices. See how our experience as an industry leader can improve performance for your organization.

Search Strategy Tips from Campaign Frontlines (Mar, 2008) | view article

Interactive TV: Good Idea That Doesn’t Always Work (Mar, 2008) | view article

Can I Sell Your E-mail Address  (Mar, 2008) | view article

Big Brand Advertisers Miss the Red Carpet on Hollywood's Biggest Night  (Feb, 2008) | view article

Super Bowl Advertising: Who Was This Year’s MVP? (Feb, 2008) | view article

Fear and Anxiety: How do they apply to Multichannel Marketing? (Feb, 2008) | view article

eM&C - Election 2.0: Who's Winning the Online Race -- and Is It Translating to the Polls?  (Jan, 2008) | view article

Adjusting Search ROAS To Optimize New Customer Acquisition (Jan, 2008) | view article

Yahoo Search Assist: Capitalizing On Long-Tail Search (Jan, 2008) | view article

Healthcare Lead Generation Takes A Giant Step (Nov, 2007) | view article

Chinese Food and Chocolate Pudding: SEO And Paid Search Go Together (Oct, 2007) | view article

Finally! Actions Are Replacing Words On Lead Quality (Sep, 2007) | view article

Expanded Broad Match Goes Loco On Local (Aug, 2007) | view article

Taking SEM to the Next Level (Aug, 2007) | view article

Primary Offline Advertising Drives Secondary Online Leads (Aug, 2007) | view article

Do Special Shipping Offers Really Add to Your Bottom Line?  (Aug, 2007) | view article

The Explosion Of Hosted Lead Generation… Good and Bad (Jul, 2007) | view article

Search Engine Marketing Goes Back To School (Jul, 2007) | view article

How To Integrate Offline Lead Generation With Online Campaigns (Jul, 2007) | view article

Brands Can Benefit From Affiliate Marketing (Jun, 2007) | view article

How To Avoid The Pitfalls Of CPA Marketing Online (Jun, 2007) | view article

Trouble at Yahoo? (Jun, 2007) | view article

Did I Click That? (May, 2007) | view article

CPA Affiliates Are Pilfering Your Brand Through Paid Search (Apr, 2007) | view article

Yahoo! for Project Panama (Jan, 2007) | view article

Power-save: Using DRTV to sell expensive, hard-to-sell products (Oct, 2006) | view article

Direct Response Online Video (Oct, 2006) | view article

Google Policy Will End Subsidies to Search Arbitragers (Aug, 2006) | view article

We're number two! (Jun, 2006) | view article

Star Search (Apr, 2006) | view article

Seven steps to SEM success (Feb, 2006) | view article

Online Synergy - Tactics for integrating your online marketing efforts (Jan, 2006) | view article

Webinar: How to turn 50 Common Search Mistakes into Pure Profit (Dec, 2005) | view article

The Convergence Era has Arrived (Oct, 2005) | view article

Search Engine Marketing, Paying for Clicks (Sep, 2005) | view article

Leveraging DRTV Assets to Enhance Internet Marketing (Jun, 2005) | view article

Pull the E-Mail Trigger (May, 2005) | view article

One Size Does Not Fit All: Offers and Messaging (May, 2005) | view article

Does CAN-SPAM Hurt Compliant Marketers? Part 2 (Mar, 2005) | view article

Does CAN-SPAM Hurt Compliant Marketers? Part 1 (Mar, 2005) | view article

Use E-Mail to Boost Offline Retail Sales (Feb, 2005) | view article

What is really simple syndication? (Dec, 2004) | view article