The Myth:
CPM rate card pricing is generally for big brand marketers, not for direct marketers.
The Truth:
At SendTec, we search the landscape for top-quality, productive ad placements with the major media providers and networks on your behalf. We negotiate CPA arrangements with “CPM-only” media providers, allowing you to get your desired results at no budgetary risk with a performance-based campaign structure.
Branding is Free at SendTec
Our CPA campaigns get millions of impressions per day – yet you only pay for leads or customers. Our Creative team produces effective direct response ads which adhere to your brand requirements and reinforce your image with every impression while driving results.
OUR Money Invested in YOUR Customers
To supplement the standard CPA arrangement and drive additional volume conversions, SendTec routinely purchases bulk quantities of media with its own monies (on a CPM or CPC basis) and offers our clients access to this media on a CPA basis – placing the financial risk on us. Our proprietary tracking and optimization systems empower us to do this sort of arbitrage so that everyone wins.