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Lead Generation
SendTec offers performance-based lead generation for our clients. You only pay for the leads that meet your qualifications.
Co-Registration: the opt-in process by which someone is registering on a website, signing up for an offer or filling out a survey elects to receive information from a 3rd party marketer.
- Reputable 3rd party websites
- Standard information request, up to 3-5 fields of information<
- High-quality, opt-out format
- Creatively positioned to discourage unqualified leads
- Marketer only accepts those leads that pass your filters
- Real-time posting preferred
Converting Leads into Customers
SendTec can help turn quality leads into loyal customers through our customized conversion process – an automated series of e-mail communications with a specific call to action for your product/offer. This process of “closing the loop” needs to be a primary focus of your lead generation campaign: How to Close the Loop:
- Only those people who are interested in your product or service check the box to get more information. They essentially “self-qualify” themselves.
- After people select an offer message, our systems validate and scrub the customer lead data, accepting only those leads whose data is actionable.
- Within minutes, the respondent receives a real-time, auto-response e-mail with further details about the offer they inquired about.
- The respondent will receive between 2 to 6 additional follow-up e-mails over a span of time determined by our client, providing encouragement to respond to the inquiry they have made.
Our research shows that while the high majority of responses will result from the initial e-mails, an intelligent communication strategy like the one outlined above can deliver an overall response lift of 72%.
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