With major changes occurring on both the technological and legal fronts, e-mail marketing has become an increasingly difficult channel to make profitable by Advertisers. From the CAN-SPAM Act to deliverability issues caused by SPAM filters, more and more marketers have removed or significantly reduced acquisition e-mail marketing from their online marketing mix.
At SendTec, we understand the inherent success of a well targeted e-mail campaign and the high quality leads and customers it can produce. Our extensive history working with leading permission-based e-mail service providers, Silverpop and Pivotal Veracity, has given us the ability to recognize what makes a campaign a high yielding revenue source for a client. Simply stated, we know what works and what doesn’t in e-mail marketing.
Keys to e-mail success in the new marketing environment:
- Deliverability
- List Quality
- Creative & Offer
SendTec can not only help you get your e-mail delivered, but also provide you the guidance on best e-mail practices to ensure your e-mail gets the desired response. Full e-mail marketing service includes:
- Creative Development
- Offer Development
- Test Structuring
- Copywriting
- Media/List Planning
- E-mail Deliverability Assessment
- Trafficking
- E-mail Testing and Review
- Tracking and Analysis
Most importantly, SendTec is 100% SPAM-intolerant because our clients demand it.