Direct Response TV is perhaps the most powerful and effective tool in today’s multi-channel world. First, the tactic offers bold and scalable advertising opportunities that can be measured to an exact cost for generating qualified leads and immediate sales. Even more importantly, we have a proven Knowledge Base of data that confirms the overwhelming positive effect this broad reach medium has on our client’s online marketing programs. Well executed DRTV campaigns have a dynamic effect on increasing SEM activity, as well as delivering longer term traffic to virtually all pages of the home website.
Creative and Production from Concept to Completion
Our team includes agency and corporate veterans from the country’s leading ad agencies and direct marketing companies. They’ve produced over 100 national DRTV campaigns and have worked in many industries and business verticals.
SendTec has in-house writers, directors and producers, plus complete TV production facilities, including three state-of-the art AVID Adrenalin TV post-production suites.
In-house Media Buying and Optimization means more response for less money
DRTV media is purchased at approximately 75% to 85% off retail rates on all broadcast, cable and satellite venues. The amount of available time, and therefore the discount, varies seasonally being affected by HUT levels, retail advertising, political advertising and special events like the Olympics.
Proprietary Advanced Technology for Response Tracking and Analysis
SendTec’s measurement and analytics, CORE Media and iFactz, are superior to that of other DR agencies. They are entirely proprietary in terms of tracking, reporting and optimizing online activity from offline advertising. Only SendTec can measure online activity from TV advertising with 96% accuracy. Today, this is critical with greater than 50% of response activity taking place online. Our real-time reporting services are included at no additional charge and accessible via your desktop.
Lights, Camera, Results
SendTec produces award-winning, response-generating television and video productions. Our Direct Response TV production department creates short-form commercials and long-form infomercials, video programs offered as stand-alone DR products, training programs to help our clients sell their products and video fulfillment pieces to ride along with our clients’ products or sales collateral.
From concepts to completed programs, SendTec knows how to produce DRTV that gets results. Whether your budget is large or small, our goal is to create DRTV that delivers leads or customers at or below your allowable cost with high production values and memorable creative that reinforces and enhances your brand.
Our Services
With an in-house team of experienced and talented writers, producers, directors, and editors, 3 AVID non-linear, uncompressed digital edit suites, plus great crews, locations and facilities, we can satisfy any production requirements you may have.
At SendTec we offer our DRTV clients:
- Concept development and creative treatment
- Script writing
- Casting
- All pre-production planning and scheduling
- Location scouting
- Set design and construction
- TV studios and soundstages
- Directorial
- Location and studio production
- 16 / 35 mm film production
- HD / SD video production
- Complete post-production services
- 3 AVID non-linear digital edit suites in-house
- 2D & 3D graphics and animation
- Audio sweetening
- Original or production music and music rights
- Dubbing and duplication services
- DVD and CD replication