Get the listener’s attention, deliver a strong message that is true to the brand, and make an offer they cannot refuse -- in the first 10 seconds. The listener is riding in a car or at the beach or totally involved in some work activity. It’s like DRTV with your eyes closed, only tougher.
Our creative and production team has the experience, dedication and talent to make direct response radio commercials work for you. However, just like most other direct response media, radio requires buying the right stations at the right prices. We’ll show you low risk, low budget ways to test local and national radio, plus demonstrate how to get more out of a campaign when you run radio and TV simultaneously.
SendTec’s proprietary technology can track Web responses to your radio ads. Combining web orders with phone and mail orders is the only way to accurately measure true CPO and calculate ROI on media expenditures.