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Response, Optimization, Yield (ROY)
To offer clients a fully customizable solution for all their reporting needs, SendTec developed ROY, a proprietary online campaign tracking technology with the ability to accurately account for actions and sales. ROY goes beyond a simple counting technology and provides additional detail that marketers and publishers require in order to grow volume and improve ROI.
ROY serves as an industry-proven technology for both advertiser clients and publishers to track and validate actions for payment.
- Ability to track impressions
- Raw to net tracking provides both gross and unique clicks, as well conversion actions
- Email reporting on opens, clicks, and conversions
- Customizable tracking solutions can capture unique identifying data about transactions, such as order numbers, customer IDs, and sales amounts
- Ability to capture segmentation parameters for both the advertiser and the publisher
- Simple pixel tracking implementation ensures reporting you can trust
- Immediate access to media providers
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