Response Channel Management is Critical to DRTV Success
Inbound call handling and lead conversion often exceed TV media costs. Generating a response is one thing; adequately and properly handling the response is something else. Selecting, training and managing telemarketing and fulfillment vendors to handle DRTV generated response is essential to your success.
At SendTec, we have the proven telemarketing experience you need and a network of over 30 inbound and outbound service providers. We understand the advantages and disadvantages of each and we know which ones to use for test and rollout, including both domestic and international suppliers.
Here is how we help you make DRTV successful:
Recommend telemarketing vendors that meet your direct response requirements:
- Telephone representatives that can also sell
- Capacity to handle call bursts
- US and overseas providers for cost and quality control
- IVR or combo of IVR with live operators
- Call allocation to multiple centers
- Support your internal call center with an external provider by day and day-part
- Integrated inbound and outbound calling to close more sales
Participate in the negotiations and execution of your telemarketing campaign:
- Coordinate telemarketing setup
- Data flows for fulfillment and database marketing
- Tracking setup
- 800# acquisition
- Call volume and operator projections
- Product training materials
- Scripting and script contribution
- Operator training
- Call monitoring
- Reporting and analysis
- Multiple call center integration
Monitor ongoing response performance:
- Analyze reports of call center performance
- Listen to calls for quality control
- Develop and execute performance improvement plans
- Script enhancements
- Re-training and expansion training of operators
We will provide telemarketing consulting assistance to help you evaluate options, source vendors, coordinate the setup and execution of your program to make it successful and boost your profits.
And don’t forget, our iFactz technology enables us to combine your web and telephone responses for an exact match of total response to your TV stations and networks for true media performance evaluation and spending optimization. And it’s only available from SendTec.